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Digital transformation

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Reference no: EM132703132

Task description

The task consists of an individual essay about digital business and digital transformation and an individual report about an organization that will be assigned to you. Questions that you have to answer/expected table of contents:

1. Digital transformation: what does it imply? How can a business successfully adapt to the digital world? What benefits does it have (awareness, transactions, production, distribution...)? What would it mean for the company to not have an online presence?

2. B2B and B2C business models in the digital environment: How do B2B and B2C business models benefit from the digital context? How is it different from the traditional context?

3. Promotion: Discuss and give your opinion on how the digital environment affects communication with customers: promotion, advertising, feedback from customers, reputation research, customer service options. Do you think this affects the company positively or negatively? Why?

Reference no: EM132703132

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