Digital revolution is impacting the ways marketers plan

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1. For most Franchisors, Intellectual Property is the most important asset they possess. Using all available resources, list 5 specific steps a Franchisor can take to legally protect their Intellectual Property in the United States.

2. Discuss how the digital revolution is impacting the ways marketers plan and implement their integrated marketing communications (IMCs) programs.

3. Indentify 3 specific technological developments and discuss how each is impacting the integrated marketing communications (IMCs) program of companies.

Reference no: EM132182855

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