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Digital marketing options for your division: Discuss the decision to shift all or a portion of a division's promotional budget to digital marketing. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.
Digital media impact: How would the addition of digital media options influence the division's overall promotional plan?
Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc. and include a justification for each. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.
Monitor digital media: How would an owner monitor effectiveness and adjust his strategy based on the division's goals?
A large hospital's nursery uses disposable diapers for its newborn babies at a rate of 60 cases per day. Ordering costs have been estimated at $50 per order. The hospital's Accounting Department has assigned a holding costs fraction of 0.15 to the nu..
Assume that you make scanners and this situation is pretty typical of what you would find. How would this information influence your marketing activities? Be as specific as possible.
Briefly describe the importance of contingency planning scenario building, and crisis planning. Discuss how good decisions should produce good performance produce performance provide example.
economists believe the free rider problem is very important in complex business organizational structures. still
Mark M. Upp has just been fired as the university bookstore manager for setting prices too low (only 20 percent above suggested retail). He is considering opening a competing bookstore near the campus.
Discuss your understanding of bundling as well as the advantages and disadvantages of bundling. Reference Intermodal Transportation Class, it must be at least 250 words, and APA format too.
In the last few years, companies have begun initiating and implementing social media policies for their employees to follow. These policies range from encouraging employees to utilizing social media for marketing purposes, to restricting the use of s..
The Organic Towel Company (OTC) employs 400 workers at its facility in Liverpool, England, where the firm has been manufacturing 100% organic cotton towels for five years. What are the risks involved in exporting OTC towels to Earth Waves? How intens..
Identify the organization's strengths, weaknesses, opportunities, and threats using SWOT analysis. Illustrate the organization's product portfolio using a BCG Matrix.
Segmenting and combining are two alternate approaches to developing market-oriented strategies. Which of the following statements concerning these approaches is true?
Is the carbonated soft drink industry structurally attractive? In applying Porter’s model of industry analysis to provide the above assessment, should we treat the concentrate producers and bottlers as two separate industries OR as one industry? Disc..
A risk management plan must be detailed to the point that every aspect of the crisis is considered. Suppose you own a small convenience market, about the size of a 7-11 or a Circle K, or any other comparable franchise outlet that you might be more fa..
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