Digital marketing strategy development

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Reference no: EM133812850

Business Case

Digital Marketing Strategy for a Real-World Business: A Market Study

Objective:
This business case aims to provide students with practical experience in designing and delivering a digital marketing strategy for a real-world business. The assignment will focus on using integrated marketing tools, making data-driven decisions, and presenting a comprehensive marketing plan.

Assignment Overview:
Each group (4-5 students) will work together to create a digital marketing strategy for a business of their choice.
The final submission will consist of a 3500-word report that addresses specific business challenges and provides a detailed digital marketing strategy.

Key Components of the Assignment:

Business/Market Overview (700 words)
A brief introduction to the chosen business and its current market position.
An analysis of the industry, market trends, customer segments, and competitors.
An evaluation of the company's current marketing activities (both digital and offline, if applicable).
Digital Marketing Strategy Development (1300 words) Hire Writers Now!
Identify the marketing objectives for the business, focusing on growth, engagement, or brand positioning.
Create a digital marketing strategy using key tools such as SEO, SEM, social media marketing, email campaigns, and content marketing.
Include recommendations for an integrated approach, combining both digital and offline marketing activities, if relevant.

Decision Justification and Evidence-Based Approach (800 words)

Explain how the group made key marketing decisions.
Justify the decisions based on evidence such as market research, data analytics, or theoretical marketing concepts.
Provide examples of similar marketing campaigns and explain their success or failure.
Implementation Plan and KPIs (500 words)
Outline a timeline and steps for implementing the proposed digital marketing strategy.
Identify key performance indicators (KPIs) that will be used to measure the success of the marketing strategy.
Discuss how the company will track ROI and make adjustments if needed.
Challenges and Risks (200 words)

Briefly identify potential challenges and risks in executing the digital marketing strategy, including technological, budgetary, and resource constraints.

Assessment Criteria:
Demonstration of Knowledge: Does the group show a strong understanding of integrated digital and offline marketing tools?
Justification and Decision-Making: Are the marketing decisions evidence-based and well-justified?
Digital Marketing Strategy: Is the strategy well-designed, practical, and aligned with the business's needs?
Group Collaboration and Innovation: How well did the group work together, and were innovative solutions proposed?

Reference no: EM133812850

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