Reference no: EM133313065
Digital Marketing plan of travel agency. Include all of the following sections:
Company overview
Give an overview of your business. Why does your business exist and how does it fill a need or improve an aspect of your target audience's life?
Describe your marketing team. What is your approximate marketing budget, if any?
Target customers
Identify two customer segments that you want to target for this marketing plan. For each segment, describe the geographics, demographics, psychographics, and customer behaviour of this segment of customers.
Website and E-commerce
Describe your business's website (if it already exists include your proposals for improving it; if it doesn't exist yet, propose what you'd do)
Describe your e-commerce plan (ex. through your website or other sales channel)
Social media platforms
Identify two social media platforms that make sense for your business and justify why you chose them.
Describe your proposed strategy for engaging with follower on these platforms
Branding and content marketing
Describe your branding strategy. What voice or tone will you use throughout your marketing? What type of images or graphical elements will you use?
Describe your content marketing strategy
Paid advertising and additional strategies
Describe your paid advertising plan
Describe how you will use any additional online marketing strategies to promote your business
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Evaluate effectiveness of performance management process
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How might borders not reflect
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Brief sharing of your portfolio during class
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Describe as male-dominated
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Digital marketing plan of travel agency
: Digital Marketing plan of travel agency. Describe your marketing team. What is your approximate marketing budget, if any?
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What is the article about empirically
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Construct how children and adults may wish to express
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Firm value and cost of capital are independent
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Discuss whether this change has been mostly positive
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