Reference no: EM133279188

Question: Write a paper on Digital Marketing and its impact on Small businesses

Purpose of the study

Research objectives

What impact does Digital Marketing have on small businesses in terms of Brand recognition?
What impact does Digital Marketing have on small businesses in terms of Brand trust?
What impact does Digital Marketing have on small businesses in terms of Consumer engagement?
What impact does Digital Marketing have on the expansion of Small businesses?

2. Literature Review
2.1 Theory of Consumer engagement
2.2 Digital marketing
2.3 Small scale business
2.4 Effects of Digital marketing on Small scale businesses
2.5 Theoretical Framework

3. Methodology
3.1 Research design
3.2 Sources of data
3.3 Methods of Data collection
3.4 Instrumentation
3.5 Data analysis
3.6 Summary of methodology

4. Findings
4.1 Demographics
4.2 Reliability test
4.3 Correlation
4.4 Regression

5. Conclusion & Recommendations
5.1 Managerial Implications
5.2 Recommendations

References