Digital marketing in the development of an online presence

Reference no: EM132666454 , Length: word count:4500

Assignment - Tasks Required

BACKGROUND: This assessment reviews the graduate attributes of synthesis and evaluation. These activities reflect on the course materials and your development and understanding of marketing and the digital environment.

In assessment 1, you were asked to present a proposal (Please refer my assignment 01 before you start this); this had two roles for this assessment. First, it provides you with a referenced base of knowledge that has been reviewed and recommendations provided to assist in your learning. Second, it provided a consistent format for the examiner to review the understanding and application of digital marketing tools.

In this assessment, your presentation format is of your choosing. It may be a report, or an essay, a video presentation, a PowerPoint presentation with a script. However, whatever format you choose, you need to remember that this final assessment accounts for over half of the graded work in this course.

Special Note: Please use Report, Essay or PowerPoint only formats for this Assignment. It is highly recommended if you can do it as a Report or Essay.

PURPOSE: using the information and feedback from Assessment 1 (meaning assessment 2 is scaffold on the work done in Assessment 1), review and rework the information from assessment 1, and then address the matters of digital marketing analytics, emerging technologies, and ethics, social and environmental in developing commercially relevant marketing strategies and tactics.

TASK:

For this assessment, you are to present to the CMO of the selected organisation with a comprehensive analysis of the chosen product by the target market. The comprehensive analysis will be framed by the product, market and use of digital marketing presence. You also need to embrace the concepts of environmental, social, and ethical recommendations that are viable (economically) for the organisation to proceed. You need to conclude with actionable strategies and tactics.
Some questions and tool you may want to consider are,
• What were the objectives of digital marketing, what tools have been used, what metrics have been used, and how has the market responded?
• SWOT, PESTLE, competitive analysis, RACE framework or other tools to assist by providing a framework for analysis.
• Confirm the gaps identified in the proposal.

• Conduct research using theory and industry practice to develop strategic and tactical recommendations.
Your final recommendations need to be supported by the findings from your analysis as well as relevant theory.

Assignment - Digital Marketing

This is a Master Level program.

Analytics for digital marketing and emerging technologies application

Note: This Assignment has a direct correlation with assignment 01. Therefore, please Refer assignment 01 before you start up.

Course objective
Note : All five-course objectives are addressed with this assessment. Please refer below objectives.

1. Critically evaluate marketing strategies through the use of digital technologies;
2. Analyse the use of different forms of digital marketing in the development of an online presence;
3. Develop innovative business solutions using digital marketing and digital communication;
4. Apply judgement and justify business decision making in planning and managing digital projects in diverse contexts;
5. Demonstrate knowledge and application of current practice in digital business performance measurement.

Assignment objectives

After completing this assessment, students will have fulfilled the following requirements:
• Demonstrated the ability to evaluate digital marketing strategy and the incorporation of digital technology;
• Presented analysis and judgement of the impact of the digital technologies on the organisation and the customer;
• Applied judgement to develop recommendations for business decision making in planning and managing digital projects in diverse contexts;
• Recommended innovative business solutions using digital marketing and digital communication supported with theory and analysis results; and
• Demonstrated knowledge by showing how the application of marketing metrics and emerging technologies for your product and market can be achieved while maintaining a sound ethical practice.

1. Show your ability to evaluate a digital marketing strategy.
Criteria: Identify - the organisation's marketing strategies for the chosen product and target market and their use of digital marketing tactics and tools.
You input must : Provided a comprehensive outline of strategies and tactics used for the product, in the target market, by the organisation.

2. Present your analysis of the various digital technologies used and their impact on the organisation and the market.
Criteria: Analyse - deconstruct and evaluate the effectiveness of the digital technologies used in delivering the marketing strategy for the chosen product and target market.

You input must : The analysis was comprehensive with sufficient depth and extensive evidence of critical thinking. Correct tools were used to present data.

3. Apply judgement and justify business decision making in planning and managing digital projects in diverse contexts.
Criteria: Evaluate - explain why you believe various digital marketing tools and techniques were/were not used
You input must : The evaluation showed an understanding of the marketing effort and the use of digital technology for a successful outcome, linking to the analysis and understanding of the organisation's strategy.

4. Recommend innovative business solutions using digital marketing theory and results of the analysis conducted in the audit.
Criteria: Recommend - provide a brief overview of the recommended digital marketing strategies and tactics and their expected impact.
You input must : Solutions presented are firmly based on the results of the audit with additional insights and extension analysis provided. Recommendations are innovative and well-integrated theoretical evidence.

5. Communication
Criteria: Presented a well-constructed, correctly formatted, and referenced document.

Word Limit - 4500

Attachment:- Guideline for Assignment.rar

Reference no: EM132666454

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