Reference no: EM133480540
As we continue to see digital marketing evolve traditional marketing methods are being rendered by my companies as useless, forcing businesses across all industries to leverage digital marketing channels in their fight for survival.
While some businesses are already skilled in digital marketing because they've been doing it for years, other businesses barely know what digital marketing is.
Your digital marketing agency is bidding to acquire the digital marketing contract for a children's snack line that was introduced to the Jamaican market two years ago by Wisynco Group Ltd.
The Wisynco Group Ltd Marketing Department focused solely on traditional marketing techniques since the product was launched.
As part of the bidding process, you are required to present a comprehensive digital transformation proposal on how you plan on marketing the product line.
Your group is required to do a digital marketing strategy that includes the following:
I. a. An overview of your digital marketing agency and
b. how you do it,
c. your business objectives and
d. Unique Selling Proposition (USP). 10 marks
ii. Recommend and explain at least four (4) digital marketing components that your team will be used to increase the product's online visibility.
a. Include respective graphics that will be used in the campaigns based on the platforms associated with the identified digital marketing component.
iii. do a content calendar to plan out two weeks' worth of social media-engaging content to promote the product. The calendar must include sample graphics, captions and hashtags.
a. Teaser campaign
b. Launch campaign 10 marks
iv. As part of your marketing thrust, you will be required to do a Google Ad campaign to promote the product
a. Present targeting breakdown: Demography and audience behaviour
b. Present a campaign budget and ad spent timeline 10 marks
v. do an Opt-In strategy for growing a quality subscriber list
a. Present a demo on how the opt-in will work 10 marks
vi. Present a summary of the KPIs that will be used to monitor the respective marketing components identified in question (ii).
a. Outline how each KPI will be gauged
b. What will be the determinant of your campaign's success or failure.