Digital marketing encompasses broad range of channels

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Digital marketing encompasses a broad range of channels, and new platforms and channels are being added at a dizzying pace. In your initial post, reflect on your areas of interest in the field of digital advertising. Which channels, strategies, or topics would you like to explore further and why? Did you attempt the Google Ads Certification? Why or why not? What do you perceive to be the value of such a certification? Then share a brief action plan that outlines how you will stay on top of the changes in digital advertising so you can develop effective and innovative strategies for your clients. If you did not attempt the certification during the course, do you plan to in the future? Why or why not? If you did attempt the certification, what were your greatest challenges? What do you see as the greatest benefits?

Reference no: EM132300768

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