Digital marketing channels for products

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Reference no: EM133360574

Research conducted regarding digital marketing channels for products/services that have been carried out/owned by the company in order to gain a competitive advantage in the company's market share. Each member is required to display screen shots/views of all of the company's digital marketing channels and analyze the features/interfaces that make it superior to its competitors. Please include the names of the competing companies used to compare online marketing channels. After doing research and writing the analysis as answer no. 1, continue to answer the questions below:

1. What kind of business did the company run in the first place?

2. Why did the company change its business model?

3. What value is obtained by the company after changing the business model?

4. How is the customer journey and the value obtained by the company's customers?

Reference no: EM133360574

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