Digital marketing campaigns for hospitality and tourism

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Reference no: EM133680236

Question

This case study discusses creative digital marketing campaigns for hospitality and tourism organizations. Given the popular trends of social media and electronic word-of-mouth (eWOM) marketing, many pioneering companies have been using innovative digital marketing plans to engage their customers and stay competitive in a dynamic market. Please answer the following questions by discussing the presented cases above. What benefits do hotels receive by launching a creative digital marketing campaign? What factors define a successful digital marketing campaign for hotels or travel entities? What factors could make a digital marketing campaign innovative? What are the roles of technologies in designing digital marketing campaigns? Are social media and eWOM important in promoting the effects of digital marketing campaigns on customer engagement and business competitiveness?

Reference no: EM133680236

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