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Digital marketing analytics beneficial to businesses

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Reference no: EM133341249

You will put together a proposal to explain to a small business client what types of analytics options are available to track the success of new digital campaigns. Keep in mind that small businesses do not have the human resources or budget for a full-scale analytics effort. Address the following:

1. Why are digital marketing analytics beneficial to businesses?

2. What metrics should businesses track for their Web sites?

3. What metrics should businesses track from their social media platforms?

4. What types of software tools are available to help businesses track these metrics?

Reference no: EM133341249

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