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Question
Find an example (screenshot) of a brand using the AIDA model in their digital marketing. Recall the 4E approach (Excitement, Education, Experience, Engagement) and discuss how these two models can complement each other.
Talk about how AIDA has been used, why it works and who the intended audience is - how are they leveraging any part of the 4Es?
Explain the concept of firewalls and their role in providing e-commerce security. What are the different techniques used in firewalls to monitor network traffic?
Explain Country Risk and Strategic Planning and Select and justify and appropriate mode of entry for my global service
Consider an emerging hotel market in South Asia, such as Vietnam, or a similar developing market that you are familiar with.
What is to be tested? When are the tests to occur? Where? Explain how the testing is to take place, including the specific methods and techniques to be used.
Discuss the company's competitors, and its strengths and weaknesses. Determine the differentiation strategy in relation to the closest competitor. Explain whether the company's intention is to be a leader or follower within the industry.
Identify at least two target markets your focus company currently serves. Describe those markets in demographic, geographic, and psychographic terms.
How did King arrive at his diagnosis? What thinking process did he go through? What is King doing here-what frame or frames is he using?
How is your product/service or idea better? How would you define the best initial set of customers (who will buy it)?
List the sections of the marketing plan. Identify possible careers associated for each section. Select two of those career choices and discuss skills required.
Explain Description of technology trends and why is it important to keep abreast of technology trends when running an ebusiness
Post a logic model and theory of change for a practitioner-level intervention. Describe the types of problems, the client needs, and the underlying causes
SWOT Analysis based upon implementation of the proposal. Discuss as many of the considerations/thought starters listed in the case
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