Digital integrated marketing communication plan

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Reference no: EM132294950

1. Emily thought she had received the best deal on her new FitBit. Shortly after the? purchase, she started to notice certain disadvantages of her new fitness tracker as she learned more about other wearable tech products available in the same price range. Emily is in which of the following stages of the buyer decision? process?

Post-purchase behavior

Alternate Evaluation

2. Marketing Mix Development & Digital Integrated Marketing Communication Plan

Distribution Channels for McDonald’s burger canada

Distribution channels to use:

i. An established channel within Canada

1. Must motivate the existing distribution channel to sell your product

ii. Build your own channel

Reference no: EM132294950

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