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Assignment
You will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
1. Define and explain each of the following tools/concepts below.
The strategic planning process
S.W.O.T
Market Segmenting
Target Marketing
Product Positioning
Offerings: -product, price, and service.
2. Use two or more of the concepts from part 1 in your product assessment.
3. Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing.
?Please design a Product Requirement Document (PRD) which covers the user journey of 2 Whatsapp users - Rahul and Raj who are messaging each other on Whatsapp.
What makes personal marketing work? Why are Dove and Axe so successful at it?Can a company take personal marketing too far?
Distribution channels are the institutions or intermediaries used by a seller to market/deliver products to organizational buyers or consumers
Define the customer value proposition. Explain ways you can integrate a customer value proposition and use relationship marketing to position yourself the best.
Discussion Question- Discuss your post-purchase reaction (positive/negative) and how it could have been improved by the marketer.
Assess the market being targeted. What group(s) of consumers would most likely be drawn to the product? What are some ethical and legal implications?
Tesla Motor Inc. (https://www.teslamotors.com/) recently introduced energy efficient, battery powered electric vehicles in the USA and in some of the EU countries. prepare a "marketing plan" for the Australian market for 2016-2017
1.define and explain what segmentation is and discuss different segmentation bases you could use for your
What do you think might happen if no forethought is given to the marketing mix in the planning process
What can be the drawbacks of using a non compensatory rules (such as the lexicographic rule) to make purchase decisions? Explain and give an example.
Choose a product, service, organisation or institution that you are interested in working. Define the concepts and processes in Marketing
in our discussions last class a few people had surprising reactions to some of the ethical theories. as mentioned there
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