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You will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
1. Define and explain each of the following tools/concepts below.
The strategic planning process
S.W.O.T
Market Segmenting
Target Marketing
Product Positioning
Offerings: -product, price, and service.
2. Use two or more of the concepts from part 1 in your product assessment.
3. Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing.
What are the "better people and better product" fallacies? Do you agree with these? What do the authors claim is more important?
Describe the company's, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing.
What social activities are the focus of participation in social communities? How can brands create identities in social communities?
Explain FaceBook and security and They had a virus last fall that targeted users and created spam messages and sent them to the infected users' friends via the Facebook site
Identify the segmenting product you chose (Prizm Premier, P$ycle, ConneXions). Name & describe the top five segments within your zip code.
Let's talk about the importance of the target market. Evaluate few market segments and their target market. We'll start with you---Who is targeting you?
A business must create a marketing plan for different generational cohorts. Eighty percent of Millennials check their smartphones within fifteen minutes of waking up (Krattenstein, 2015). According to Krattenstein, 79% of this cohort carries their mo..
You will create a complete Marketing Plan and identify the sections of the Marketing Plan and the marketing elements contained therein
Identify the brand, then the identifier that appears to offer no benefit to the brand's equity and explain why you find that it does not.
Visit the company's website (www.coca-cola.com) and identify and describe the different product lines that it markets. How would you describe its product line breadth
Why are they direct competitors? What is their competitive advantage? Could you form a cooperative strategy with any of the competitors?
Discuss the concept of supply chain integration. How does it result in better customer-related outcomes
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