Digital commerce marketing and advertising strategies

Assignment Help Financial Management
Reference no: EM131603635

Assume you are the newly hired manager for a small, local, brick-and- motor company - you may choose the industry/market in which it competes. Further, assume the owners hired you with the explicit directive to overhaul the store's website and e-commerce presence with the ultimate goal of establishing and increasing the firm's online sales and customer base (remember, you are starting from nothing, no tools).

1. What supply chain will you use to get the goods and/or services to your customers?

2. Explain your digital commerce marketing and advertising strategies and the tools you will use to reach your potential customers.

3. Finally, what risks are you exposing the company and your customers to, when selling products or services on an e-commerce platform?

Reference no: EM131603635

Questions Cloud

What is block ownership : Suppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company. Your product is a software platform that integrates a wide range of media.
Which company will have the higher price to revenue ratio : which company will have the higher price to revenue ratio?
How much in dividends did the firm pay to shareholders : In its most recent financial statements, Del-Castillo Inc. reported $70 million of net income and $900 million of retained earnings.
What would the equity multiplier : What would the Equity Multiplier (average assets divided by average equity) need to be for this firm to have an ROE of 20%?
Digital commerce marketing and advertising strategies : Explain your digital commerce marketing and advertising strategies and the tools you will use to reach your potential customers.
What is mary effective annual rate : During that period the stock paid dividends of $2.58 per share. What is Mary’s effective annual rate?
What are these payments worth to you on the day : what are these payments worth to you on the day you enter college?
Compute the adjusted present value : You are an analyst valuing Palm and Sun Industries for a possible acquisition. Compute the Adjusted Present Value.
Determine the irr that would make present value zero : Using this information, create a NPV profile. Using this, determine the IRR that would make the present value zero.

Reviews

Write a Review

Financial Management Questions & Answers

  Offered two different salary arrangements

You have been offered two different salary arrangements. You can have $149,000 per year for the next two years, or you can have $55,000 per year for the next two years, along with a $35,000 signing bonus today. If the interest rate is 6 percent compo..

  Most important international finance centers

By far the most important international finance centers are: New York and London New York, London and Tokyo New York, London, Tokyo, Paris and Zurich New York, London, Tokyo, Paris, Zurich, and Frankfurt

  Explain how hedge has provided protection-transaction costs

Alan just bought 100 shares of Global, Inc. (GLO) at $45 per share and as protection he also bought a three-month put with a $45 strike price at a cost of $400. One of two scenarios is expected to occur in the next three months: (a) GLO stock decline..

  Recommend cash management strategy for the company

Precision Machines is preparing a financial plan for the next six months to determine the financial needs of the company. The historical analysis of the company’s sales shows that the company’s total sales are 30% cash sales and 70% credit sales. Rec..

  Considering project with an initial cost

The Dry Dock is considering a project with an initial cost of $118,400. The project's cash inflows for years 1 through 3 are $37,200, $54,600, and $46,900, respectively. What is the IRR of this project?

  Calculate unpaid balance after ten years of making payment

A condominium is purchased for $80,000 with a down payment of $12,000 at an annual interest rate of 9% for 15 years. Calculate the unpaid balance after 10 years of making payments. What would be the market value of the condominium in Exercise 21 afte..

  The fixed asset falls into the three-year MACRS class

Quad Enterprises is considering a new three-year expansion project that requires an initial fixed asset investment of $2.58 million. The fixed asset falls into the three-year MACRS class. The project is estimated to generate $2,040,000 in annual sale..

  What would be the maximum initial cost

What would be the maximum initial cost if Muller would take on this project?

  Cost of capital and weighted average cost of capital

Determining the Cost of Capital. What is the firm’s weighted average cost of capital (WACC2) if it has to issue new common stock?

  What must the coupon rate be on the bonds

Page Enterprises has bonds on the market making annual payments, with eleven years to maturity, and selling for $982. At this price, the bonds yield 7.60 percent. What must the coupon rate be on the bonds?

  What share price will you receive a margin call

The stock of Flop Industries is trading at $39. You feel the stock price will decline, so you short 500 shares at an initial margin of 50 percent. If the maintenance margin is 35 percent, at what share price will you receive a margin call?

  Compute the accounting rate of return

Compute Southwest’s Weighted Average Cost of Capital. Compute the Accounting Rate of Return.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd