Reference no: EM132864775

Assignment - Digital Business Innovation Plan and MVP

Overview: Prepare a business model canvas and a prototype (minimum viable product). Present your product in class. Students need to form a group for this assignment. Each group can have 3 students at maximum.

Each group needs to work on a single business proposal. The business proposal should be based on a ‘new' business and innovation idea and demonstrate them using a business model canvas (Part 1) and a minimal viable product (Part 2). Students can choose any scope suitable for them for Assignment

2. The idea of this business proposal can be derived from Assignment 1, but it is not mandatory. However, if students continue using the scope they have used for Assignment 1, it could be more feasible for them.
Scopes used in Assignment 1:
• Online media streaming
• Artificial intelligence, machine learning, data analytics
• 3D and mixed reality interactions, augmented and virtual reality
• Internet-of-things
• Robotics and drones
• Other scope (check with your tutor)

Part 1: A report on your business proposal and a business model canvas (10 marks). There is no needto add a table-of-content and introduction in the report.

Tasks:
1. Key innovation idea: Propose a new business idea that involve innovation in one of the scope mentioned above. The idea needs to be new, or if existing, it needs to have some new features/ideas with the proposed business. In case you are borrowing existing idea, you will have to discuss how your proposed idea is different (what is new in your idea) with the support of references (~ 200 words).

2. Business model canvas: Create a business model canvas on your proposed business (You can use the ‘Stragyzer Business Model Canvas' template, or any other relevant template). Your canvas must include all the 9 components (e.g., customer segment, key activities) (2 marks). For each component, you have to list key points in the canvas template. Use a separate file (word or PDF) for the canvas, since you might need to use ‘Landscape' layout.

3. Description of business model canvas : Describe each point of your business model canvas (the 9 building blocks), justify your points (3 marks). The overall presentation of the business model canvas and its discussion should have professional quality (2 marks). Include this description into the report (~ 600 words).

4. Reference: Include necessary references and do proper citation in the main report.

Part 2: Prototype of minimum viable product (MVP)

Tasks:
1. Key feature of your product: List 3-4 key features (login/account info/profile etc. will not be considered as key features) of your proposed product to build the MVP. Include the list in your Part 1 report (~ 200 words).
2. Prototype: Use a prototyping tool e.g. inVision Cloudbuild an interactive prototype with 3-4 screens. The screens must reflect the key features you have listed for your MVP.
3. Share the link with your tester and also include it into your report.

Part 3: Presentation. MUST attending for all group members.

Tasks:
1. Present your business model canvas with innovation idea: Present your business model canvas in slides, including each of the 9 components. Present your innovation idea as well.
2. Present your MVP: Present the screens of your prototype, the information and features about your prototype should be clear and detailed.
3. Communication, Structure and Quality of Slides: The delivery of your presentation should be professional, clear, detailed. All members have to present some parts of the slides with nice flow from one part to the next. Slides have good layout, visually pleasing and display relevant contents.
4. Q/A: Questions will be asked on the presentation.

Attachment:- Digital Business Innovation.rar