User Account

All Pages

Digital advertising strategy for a small business

Assignment Help Marketing Management
Reference no: EM131075446

Assignment: Digital Advertising Strategy for a Small Business

In this assignment, you will develop a digital promotional strategy for a local small business (actual or fictional, of your own selection). The strategy should include a Website, a Facebook page, and Twitter account.

Write a six to eight (6-8) page paper in which you: 

  1. Describe in detail the small business you are using and whether the business in question is real or fictional.
  2. Determine the target market for the selected small business and justify your choice.
  3. Determine how the small business uses social media and the Internet to reach its target market. Provide examples to support your answer.
  4. Evaluate the different options for designing a Website that reflects the image and target market of the small business. Determine which Website design option you would select. Support your selection. 
  5. Evaluate the different options for developing a successful social media strategy. 
  6. Determine how you would integrate Facebook and Twitter into your digital promotional strategy for the selected small business. Provide examples to support your ideas.
  7. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
  • Include a cover page containing the title of the assignment. The cover page and the reference page are not included in the required assignment page length. 

Reference no: EM131075446

Questions Cloud

Assignment on the marketing research : You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research. Your PowerPoint presentation should address the..
Describe an instance where a change in price moved : Describe an instance where a change in price moved you along your demand curve for a product. Describe an instance where a change in the price of a substitute changed your demand for a product.
How you manage stress in your life can modify the stress : How you manage stress in your life can modify the stress response and subsequent health consequences. Recall the Primary Appraisal and Coping chart from last week. Imagine your disruptive and argumentative mother-in-law has announced that she is c..
Explain the law of large numbers in your own words : Math 10B Quiz 5. Explain the law of large numbers in your own words and What's the difference between a parameter and a statistic
Digital advertising strategy for a small business : In this assignment, you will develop a digital promotional strategy for a local small business (actual or fictional, of your own selection). The strategy should include a Website, a Facebook page, and Twitter account.
Does managers failure of staff constitute ethical violation : Does the manager's failure to acknowledge the contributions of his staff constitute an ethical violation? Why or why not? Would the answer to this question differ in different cultures or contexts?
Assignment-policies and strategies : Imagine that you work for a pricing strategy consulting business. Select a business that will be your next client. Write a six to eight (6-8) page paper in which you:
Compare objective and subjective performance measures : Four methods of job analysis are Job Components Inventory, Functional Job Analysis, Position Analysis, and Task Inventory. to compare and contrast. Choose three methods of job analysis to compare and contrast. Describe the advantages and disadvant..
How many vectors are in {v1, v2, v3} : How many vectors are in {v1, v2, v3}?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd