Difficult task of managing customers that are very different

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This framework helps managers to think through the difficult task of managing customers that are very different. Using this framework, what is different about serving customers in the “northeast” quadrant as compared with those in the “southwest?”

What does it take to succeed with each? Given this, which is a better strategy:

(1) serve both but through different platforms;

(2) serve both through the same platform or

(3) serve one or the other?

Reference no: EM131033319

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