Difficult for an international marketer to deal with bribery

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Reference no: EM131288514

1. Explain why the negotiation process abroad may differ from country to country.

2. You are a European preparing to negotiate with a Japanese firm for the first time. How would you prepare for the assignment if it is taking place:

(a) in the Japanese headquarters;

(b) in one of its European subsidiaries?

3. Why is it so difficult for an international marketer to deal with bribery?

Reference no: EM131288514

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