Differentiator between ccu and the big 5 canadian banks

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One differentiator between CCU and the Big 5 Canadian banks, all of which have a strong presence in Nova Scotia, is that CCU invests its money locally. Yet, as CCU expands through an active merger strategy with other credit unions, there might be a disconnect between the head office and the local branches spread throughout both rural and small urban communities in the province. How could CCU ensure that its strong social impact was felt within the numerous communities that it serves?

Reference no: EM133186557

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Differentiator between ccu and the big 5 canadian banks : One differentiator between CCU and the Big 5 Canadian banks, all of which have a strong presence in Nova Scotia, is that CCU invests its money locally.
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