Differentiation strategy with product life cycle focus

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Reference no: EM131924057

1. Besides using a life cycle strategy, select which group of characteristics would be most commonly used by a differentiation strategy with a product life cycle focus.

A. Heavily increase automation ratings, average marketing expenditures, & allow products to transition from one segment to another as the perceptual map continues to evolve

B. Slightly increase automation ratings, minimal marketing expenditures, & allow products to transition from one segment to another as the perceptual map continues to evolve

C. Slightly increase automation ratings, invest heavily into marketing, & reposition products into desired target segments

D. Slightly increase automation ratings, minimal marketing expenditures, & reposition products into desired target segments where they will remain.

2. Great Skot expects to have cash receipts of $532,160 and cash disbursements of $581,720 in June. If Skot has a minimum cash balance of $40,000, how much will Skot have to borrow if it started the month with a cash balance of $52,000?

A. $37,560

B. Surplus of $12,000. Will not have to borrow.

C. Surplus of $49,560. Will not have to borrow.

D. $49,560

Reference no: EM131924057

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