Differentiation strategies are meaningful and worthwhile

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All brand differentiation strategies are meaningful and worthwhile. Which of the following statements is true about positioning strategies?

Not all products can be differentiatied.

A product that is not positioned as superior, distinctive, preemptive, or affordable will succeed if it is implemented correctly.

The end result of positioning is the successful creation of a customer-focused value proposition.

Positioning strategies must stress real benefits or they will fail.

Reference no: EM131113526

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