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Differentiation analysis

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Reference no: EM131632059

Differentiation Analysis

The exercise should help you gain command of the major avenues for achieving a competitive advantage based on differentiation and see if you can identify at least three ways in which the company seeks to differentiate itself from rival automakers. Is there reason to believe that BMW's differentiation strategy has been successful in producing a competitive advantage? Why or why not?

1. Identify at least three ways in which the company seeks to differentiate itself from rival automakers.

2. Is there reason to believe that BMW's differentiation strategy has been successful in producing a competitive advantage? Why or why not?

3. Which competitive advantage does BMW possess?

Reference no: EM131632059

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