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Differentiate it in the marketplace

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Select two service organisations which offer similar core services but which differ in terms of market segments served, pricing, etc. For example, if the core service is a meal, then you could choose a fast food restaurant service, and a high class restaurant. Another example would be transportation, a bus service could be compared with luxury limousine service. Identify the key elements of the service concept for each service and compare their service concept profiles. Explain how one of the service concepts could be, or has been, modified to differentiate it in the marketplace.

Reference no: EM132313067

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