Reference no: EM131017655
Social marketing, unlike commercial marketing, is intended to impact social change. It does not benefit the company or the program; rather, it is intended to benefit the community and the public at large. For example, you can listen to radio spots used to advertise HIV testing at the Centers for Disease Control and Prevention (CDC). Also, the CDC has teamed with the National Cancer Institute to provide tools and guidelines for ad campaigns to promote health in their extensive social marketinginformation page. These are just two examples, but there are many more.
The terms social media and social marketing are frequently confused. You may see health programs mentioned on posters, billboards, or brochures. Recently, health programs have also been marketed using the latest technologies, such as the CDC's social media page. As a public health professional, would you know which type(s) of marketing would be appropriate for various public health programs?
For this week's Discussion, review the differentiate between social marketing and social media. Consider how you might use both of these in your public health program obesity project.
an explanation of the similarities and differences between social marketing and social media and provide one example demonstrating your understanding of each. Then, explain one potential strength and one potential limitation of using social media tools to disseminate information about public health programs. Finally, explain how you might use social marketing in your public health program obesity project.
Briefly outline the risk management process
: Briefly outline the risk management process - Poorly managed scope could pose serious threats to the success of a project.
|
What environmental labor and human rights issue are involved
: Write about what environmental, labor, and/or human rights issues are involved. You may also choose a product or company or does things responsibly and write about that.
|
What probability that professional would accept promotion
: What is the probability that a professional (selected at random) would accept the promotion? Reject it? What is the probability that a professional (selected at random) is part of a twocareer marriage? A one-career marriage?
|
Write a new product - service report on uber
: write a new product/service report on a real life company. You will be required prepare it for Uber. When writing the report, you will be required to access, analyse and recommend taking decisive decisions in complex situation
|
Differentiate between social marketing and social media
: For this week's Discussion, review the differentiate between social marketing and social media. Consider how you might use both of these in your public health program obesity project.
|
How would international expansion affect your business
: If you were the owner of an automobile company and decided to market internationally, would you face imperfect, monopolistic, oligopolistic, or perfect competition? Please justify your answer.
|
Equal balance between the military and non-military spending
: Congress had achieved a feasible, equal balance between the military and non-military spending. Congress had proposed a budget that was not feasible since this proposal lies outside the government's PPF
|
What does this imply about this firm''s future
: Using the same microeconomic concept chosen above, explain how it would be applied to the firm where you work or the type of firm you hope to work for in the future. What does this imply about this firm's future?
|
Determine whether roper should be hired
: Roper wants a fee of $1 million. Determine whether Roper should be hired, the strategy Mogul should follow if Roper is hired, and the expected value.
|