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Differentiate between international business

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How would you differentiate between "international business" and "globalisation" or "market globalisation"? The textbook sets out a framework to describe market globalisation using the terms "the drivers, dimensions and consequences" of market globalisation. What is meant by these terms? Provide examples to illustrate your answer. Why could understanding and taking into account these terms be important to a company?

Reference no: EM131549714

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