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Differentiate between guest-generated ancillary revenue

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Reference no: EM133015836

Using the "Basic Half House"

1. How would you implement dynamic pricing to insure maximum revenue for the event? arena layout for an upcoming concert which is attached to this assignment via the Blackboard link, answer the following questions. (Remember that the only seating available is F1-F6, Sections 106, 206,306 to 122, 222, and 322.)

2. How many tired pricing level would you suggest for this concert?

3. How many different types of ancillary revenue could be realized from this concert event?

4. Assuming all seats are sold and beer is being served, what would be the minimum number of point-of-sale (POS) locations that should be made available? What if alcohol is not being served, what would this number be now?

5. Differentiate between Guest-Generated Ancillary Revenue and Promotor-Generated Ancillary Revenue that might be recognized from this concert event.

6. Would the promoter of this event use the facilities in-house marketing to publicize this concert or should they use an outside marketing agency? Why or why not?

Reference no: EM133015836

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