Differentiate between breadth and depth of firm product mix

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Reference no: EM132295185

Answer the following questions in paragraph format.

1. Differentiate between breadth and depth of a firm's product mix.

2. What are consumers likely to do if they perceive an inexpensive brand to have about the same quality as a premium brand?

3. Why is the failure rate for new products so high?

4. Why are innovators important to marketers?

5. What happens when a product has been in the marketplace for a long time? How can this be avoided?

Reference no: EM132295185

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