Differentials between rates for different positions be

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1. Define what type of scale to use in each of the research question if applicable.

The retail advertising manager of a major metropolitan newspaper

Management Dilemma: Should advertising rates be revised?

Management Question: Should the advertising rates be revised, by how much, and what gains are expected from the revision?

Research Questions: (1) What are the rates of competing publications? (2) What should the differentials between rates for different ‘positions’ be? (3) What impact will a rate increase have on the demand for advertising? (4) What should the revised advertising tariff structure be?

Reference no: EM132171292

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