Reference no: EM131152018

There are a dozen other different types ofbusinesses in the same strip mall where my store is. Two years ago I signed a five-year lease and at about that time a Salvation Army store, half my size, opened up and began selling used clothing for children. The Salvation Army store business had no measurable effect on my business. Eight months ago Wal-Mart moved across the street from my business and since then my monthly sales have dropped from about $125,000 to $105,000. The Salvation Army store has lost so much business that it is considering closing up shop.I have hired your team to develop a marketing plan and competitive strategy in order to at least return to my previous sales volume. Remember, operating efficiencies and cost-cutting measures are not to be considered. In other words, assume that I am operating my store at peak efficiency. Thus, any recommendations your team presents must directly relate to marketing and competitive strategies