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Different types of strategy for the international firm

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Assignment

This week we discussed different types of strategy for the international firm which included a discussion on various entry modes. Select any company of your choice and provide a short paper which details their strategy and what entry mode they use to gain access to foreign markets. 

Your paper should be 3-5 pages.

Please select 1 from the left hand column to write about.

Exporting Fast entry, low risk Low control, low local knowledge, potential negative environmental impact of transportation
Licensing and Franchising Fast entry, low cost, low risk Less control, licensee may become a competitor, legal and regulatory environment (IP and contract law) must be sound
Partnering and Strategic Alliance Shared costs reduce investment needed, reduced risk, seen as local entity Higher cost than exporting, licensing, or franchising; integration problems between two corporate cultures
Acquisition Fast entry; known, established operations

High cost, integration issues with home 

Reference no: EM131094242

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