Different types of promotions used by several companies

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1. Select a recently introduced product. Using this product or service address how you think the three elements of customer value have been met or not met and why.

2. Discuss different types of promotions used by several companies. Explain group promotion mix components by company and analyze them for a consistent message. Identify the likely target market for each piece of promotion. Is the promotion component likely to be effective? Why or why not? Does a company appear to favor one component of the promotion mix more than others?

Reference no: EM132193078

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