Different types of marketing communication tactics

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1. In Integrated Marketing Communication detail many different types of marketing communication tactics. Identify at least three different types, thoroughly explain the benefits of this type of communication as well as the downsides. Provide at least one example of each of a “good” use of this type of method and explain why

2. "With reference to the levels and spheres of corporate power discussed in, how did the power of Standard Oil change society? Was this power exercised in keeping with the social contract of Rockefeller's era?"

Reference no: EM132282711

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Different types of marketing communication tactics : In Integrated Marketing Communication detail many different types of marketing communication tactics.

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