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Different types of consumer involvement

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A consumer in a supermarket pushes her shopping trolley along the aisles, quickly filling it with groceries and staples from the many products available on the shelves.

Please discuss the following. Please provide evidence.

1. Which need among Maslow's hierarchy of needs does a consumer address when he/she shops for groceries and staples in a supermarket? Would the consumer's actions be a result of utilitarian motivation or hedonic motivation or both? Explain the reasons for the choice.

2. Identify the different types of consumer involvement associated when a customer shops for groceries in a supermarket. Apart from the above customer involvements, what type of involvement would a customer be associated with if he/she needs to buy a refrigerator or dishwasher?

3. Provide an example of the emotions you experience when you shop for a particular products, and how these emotions help shape value.

Reference no: EM131846655

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