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1. Outline the internal and external factors that affect pricing decisions. What is the primary difference between the internal and external factors?
2. Provide examples of how the marketing mix variables (other than price) influence pricing decisions.
3. Describe, in detail, how sports marketers estimate the demand for new and existing sports products. What are the three demand factors, and which do you believe is the most critical in estimating demand?
4. How do advances in technology influence pricing? How does the economy influence pricing decisions?
5. Describe the different types of competitive environments. Why is competition considered one of the most critical factors influencing pricing?
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Go to a major online advertising firm such as Google's Google Marketing Platform or Xaxis, and explore products it is offering to marketers.
For each policy listed, identify whether it is a command-and-control policy (regulation), transferable pollution rights, subsidy, or corrective tax.
What factors of production does your Japan have? Be specific, detailed and connect to the paragraph above.
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Explain how the management functions are impacted by the budgeting process.
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