Different types of cars to meet different preferences

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Reference no: EM133631344

Question

Toyota has developed a wide range of different types of cars to meet the different preferences of its customers and thus increase its market share. Horizontal differentiation refers to how customers prefer different products. Verticaldifferentiation refers to how products differ in quality. All customers want the highestlevel of quality, but they differ in their willingness to pay for quality variations.

Reference no: EM133631344

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