Different thresholds of perception

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People have different thresholds of perception. A stimulus must be presented at a certain level of intensity before it can be detected by sensory receptors. Many studies have shown that a consumer's sensory detection abilities decline as they grow older.

Discuss how marketers of: (1) Donation organisations (such as World Vision Australia) and (2) Cruise Vacation can apply the concept of differential threshold when attempting to appeal to the elderly (above 70-year-old). (10%).

Reference no: EM133247280

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