Different theories of motivation and their relevance

Reference no: EM13781506

psychology

Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad.

Create a 350- to 525-word (about 1- to 1 1/2-page) paper about motivation in which you do the following:

•Summarize the commercial.

•Describe the motivation(s) being targeted in the ad. Also consider which motivations aren't being targeted.

•Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal) and explain their relevance, if any, in the advertisement.

Reference no: EM13781506

Questions Cloud

Assignment on ms word or open source equivalent : As the project manager for an IT department, you have been assigned to manage the project of deploying a new VoIP phone system to the company's campus.

Population density per square kilometer in the usa : What is the population density per square kilometer in the USA?

Aging in place for those with limited income : Individuals who have the financial means to do so can purchase the services needed to age in place. For those who don't have the financial means to purchase services at market rate prices the options become limited if not non-existent. Many low-in..

Describe what that expected frequency represents : Describe what that expected frequency represents - In what sense are the data in the table below categorical data?

Different theories of motivation and their relevance : Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad.

Supply chain perfect order fulfillment performance : Describe the important steps in creating an effective performance measurement system. Supply chain perfect order fulfillment performance

Explains the difficulties of global trade negotiations : What explains the difficulties of global trade negotiations and the relative success of regional arrangements? Are regional trade arrangements "just as good" as global/multilateral trade liberalization? Explain with regards to trade creation and t..

This rate is poisson-distributed : A vending machine dispenses hot chocolate or coffee. Service time is 30 seconds per cup and is constant. Customers arrive at a mean rate of 62 per hour, and this rate is Poisson-distributed.

Behavioral consequences of strategic management issues : When managers consider the general availability of credit, the level of disposable income, and the propensity of people to spend, they are considering what factors?

User Account

All Pages