Different strategies to defend against global giants

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Suddenly, the famous Donkin 'Donut chain arrives in this country and starts to gain market share selling donuts and coffee. According to Thompson et al. (2022), a local company can apply different strategies to defend against global giants.

List and detail at least two strategies you would apply to compete with this huge company and explain why and how they will be applied".

Reference no: EM133090591

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