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Different strategies in foreign markets

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Reference no: EM131763698

Our textbook suggests that multinational enterprises can opt for a variety of different strategies in foreign markets based on cost pressures and pressures for local responsiveness. Which strategy best describes the one KFC (Yum Brands) has chosen in China? Why did KFC opt for this strategy? Has it worked? Be sure to support your argument with detailed examples from the articles KFC's Radical Approach to China, by Bell and Shelman.

Reference no: EM131763698

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