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Different strategies for entering the global market

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Reference no: EM132791318

You should consider the four different strategies for entering the global market:

Direct and indirect exporting

Licensing and franchising

Joint ventures

Foreign direct investment

Pick two strategies from the above list for entering the global market. Assess the strengths and limitations of each strategy.

Now, select one of these companies: Walmart, Dunkin' Donuts, Starbucks, McDonald's, or Target.

Explain what strategies these companies used when entering the global economy.

What prior research was conducted?

How well did they understand their target marketing environment?

Analyze the export marketing strategies the companies used.

What decisions were made concerning product design, pricing, distribution channels, advertising, and communications-the marketing mix?

What lessons did they learn from their success in the global marketplace?

Reference no: EM132791318

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