Different segments of the market for launching this product

Assignment Help Operation Management

Reference no: EM132215556

Market Segmentation

A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched.

Create a 300- to 400-word response answering the following:

Identify different segments of the market for launching this product.

Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.

Reference no: EM132215556

Questions Cloud

EBM applies EB decision-making to business process : Today's managers must use analytical thinking to solve complex problems. EBM applies EB decision-making to business process, operational, and strategic decision

What is your reflection on performance management : What is your reflection on Performance Management. Getting the most out of the team .Moment to Moment evaluation. Goal setting. Management "By Walking around"

The methods to determine potential capacity of process : Which is NOT one of the methods to determine the potential capacity of a process? The 'production plan' in supply chain management is known as what?

What are engagement and likes really measuring : On a Facebook brand page, what are “engagement” and “likes” really measuring? For Carmex, which is more important and why?

Different segments of the market for launching this product : A firm has developed a new roofing material that also produces electricity from sunlight. Identify different segments of the market for launching this product.

Making process for selecting supplier for each of segments : Define your segments how would you describe the typical decision making process for selecting a supplier for each of your segments.

About general relationship between capacity and bottlenecks : Which of the following is TRUE about the general relationship between capacity and bottlenecks?

Does diversity cover age in the concept of diversity : Does diversity cover "age" in the concept of diversity? What happens when there is a lack of diversity in a company? Has a law been violated?

Describe short-term capacity adjustment strategies : Describe short-term capacity adjustment strategies. What Skills and Knowledge are Needed to Access Resources Available for Organizational Growth and Expansion?

User Account

All Pages