Different process to more commercial forms of innovation

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Reference no: EM13905194

1. Social innovation follows a different process to more commercial forms of innovation.

True

False

2. Innovation always requires a radical flash of insight - a 'eureka!' moment.

True

False

3. Successful innovation depends on having patent protection for the core idea.

True

False

4. Innovation can take many forms, all involving a change of some kind. Which of the following is NOT a form of innovation?

a. Product (or service) innovation - changes in what is offered to the world

b. Petroleum innovation - amount spent monthly by a business on its fuel costs

c. Process innovation - changes in the way offerings are created and delivered

d. Position innovation - changes in the context in which innovations are launched

5. Haagen Daz ice cream was created to open up a new market amongst adults for what had traditionally been seen as a children's food. This is an example of position innovation.

True

False

6. Which of the following would you class as a radical innovation? (Several choices may be correct.)

a. The fibre tip pen

b. The electric light bulb

c. The laser

d. The photocopier

e. Wide-bodied jet airliners

7. Which of these innovations would not qualify as a dominant design?

a. The two wheeled diamond frame bicycle

b. Direct online insurance via the Internet

c. The petrol driven internal combustion engine

d. The 5 string bass guitar

8. Discontinuous shifts in technology always favour newcomer firms and established firms inevitably fail to take advantage of them.

True

False

9. Which of the following is the discontinuous innovation?

a. Moving from four to six cylinder car engines

b. Moving from CD to DVD music and entertainment systems

c. Moving from small shops to self-service supermarkets

d. Moving from sugar to artificial sweeteners in food products

10. Which of the following would NOT qualify as a discontinuous innovation?

a. Voice over internet protocol (VOIP) telephony

b. Gene therapies for cancer treatment

c. Flat bed sleeping in business class airline cabins

d. The Internet

Reference no: EM13905194

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