Different perspectives on value of data on retail operations

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Question

Suppose a car shopper's interests could be known when she visited a dealer website. How would the dealer want to treat her? What about the OEM?

1. Explain how franchisors and franchisees have different perspectives on the value of data on retail operations

2. Recognize benefits of big data and analytics that reach well beyond the obvious potential improvements to marketing and operational effectiveness

3. Articulate the value of data analytics for channel management

4. Appraise the benefits of real-time website customization.

Reference no: EM133340802

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