Different people and interview them about advertisements

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Reference no: EM132172827

Select two print advertisements for products from the same product category, but different brands.

Show these advertisements to three different people, and interview them about the advertisements. Create a list of questions that you are going to ask each person.

Using their responses write a paper discussing the effectiveness of each print advertisement in terms of communications. Did each person get the same message? How did their responses differ and how were their responses similar? In your paper try to use quotes from the interview subjects.

The questions you ask will depend upon the advertisements you select. Some general ideas to consider in terms of questions are:

• How much do they like each ad? Which do they prefer, and why?

• How would they describe the customer of the product?

• What do they think the message is?

• How much do they think the product would cost?

• Would they purchase the product?

• Based upon the advertisement, how do they think the product tastes, smells, feels, sounds (very product specific here)?

Reference no: EM132172827

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