Different marketing mix elements in different places

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People buy products to fill unmet needs. This is a basic tenant of marketing. However, basic needs for a product may vary significantly from country to country. For example, in Vancouver, umbrellas are used as a shield to protect from rain, elsewhere they may be used as sun protection (we can only dream of this). Using a specific example, show how basic needs for a specific product may be different in different places and describe how an organization can cater to these different basic needs through different marketing mix elements in different places

Reference no: EM133088451

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