Different marketing mix elements and programs

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Reference no: EM132248280

1. Market targeting is ________.

a. arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers

b. differentiating the firm's market offering to create customer value

c. evaluating segment attractiveness and deciding how many and which segment(s) to serve

d. marketing to buyers with separate marketing strategies or mixes

e. dividing a market into distinct groups of buyers who have different needs and characteristics

2. ________ segments are conceptually distinguishable and respond differently to different marketing mix elements and programs.

a. Differentiable

b. Complex

c. Competitive

d. Homogeneous

e. Measurable

3. A directing style is appropriate when:

a. there are reasonable deadlines and time frames.

b. there are no emergency situations relating to work completion.

c. there is a need for greater hands-on management.

d. the need for support and input from a manager is minimal.

e. Passive

4. _____ listening occurs when we are focused on sharing our own point of view instead of listening to someone else

Competitive

Reflective

Passive-aggressive

5. The delegating management style would be implemented successfully when:

a. leaders define the roles and tasks of the follower.

b. the task or situation is new to employees.

c. employees are highly committed and competent.

d. high task and relationships focus is observed.

e. decision-making is the leader’s prerogative.

6. In _____ listening, we assume that we heard and understood what the person said correctly, without verifying.

a. combative

b. passive

c. passive-aggressive

d. reflective

e. active

Reference no: EM132248280

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