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As a marketing analyst, you are responsible for estimating the level of sales associated with different marketing mix allocation scenarios. You have historical sales data, as well as promotional response data, for each of the elements of the marketing mix. State the differences between the forecasting methods that can be used. Which one would you use and why? If you make any assumptions, state them explicitly.
Justify your answers with examples and reasoning in apa format with cited references.
In general, short-term forecasts are more accurate than long-term forecasts, as are forecasts where cyclical or seasonal factors are fairly well defined and repeatable. Describe the factors that influence the reliability of time-series forecasts. Under what circumstances would a time-series model offer a fairly reliable forecast?
Would Bo be entitled to a decree of specific performance against Sadia? Explain.
Recommend two (2) actions that the company could take in order to improve its profitability and deliver more value to its stakeholders.
How well has NorCal balanced its production hours assigned to stamping and assembly?
The cost of ordering is $80.00 per order and the carrying cost per bundle is $3.50. What are LAMA Creations' ordering costs?
How does hiring a diverse work force contribute to better customer relations and a better bottom line profit for those organizations
Provide a brief analysis of the ethical principles that must be addressed within health reform in order to create a more equitable healthcare system.
Develop a Health Organization Disaster Planning and Response Strategy that links federal, state, and local agency authorities and reflects the potential ethical decision-making that a health care leader may be confronted with.
Mindy is a trainer who must facilitate part of a new-hire orientation. What method would be most effective for Mindy's situation?
Explain for your investors the purpose of the presentation. What do you plan to communicate, and why should your investors pay attention?
How can a company measure its competitive advantage? And how does a firm know if it is gaining or losing its competitive advantage?
Assume that you are about to ask your supervisor for a raise. Which communication medium or channel would you use?
“Guests are offered a welcome beverage upon arrival.” To what procedural element does this benchmark most closely relate?
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